About Us
Grassroots Campaigns Aotearoa is a decentralised and informal network created to help activists connect, share skills, and support one another’s campaigns across Aotearoa New Zealand. Rather than operating as a traditional organisation, GCA functions as a collaborative platform for grassroots action, creative campaigning, and community-led advocacy.
Through investigations, public awareness campaigns, and media work, GCA’s campaigns have contributed to the formation of a government task force and have helped lead to prosecutions relating to animal abuse and environmental harm.
A core part of our approach is making footage and campaign material available to other groups with minimal restrictions in order to maximise public awareness and impact. Our work has featured in documentaries including Milked and Greenpeace’s Something in the Water, as well as across major mainstream media platforms in Aotearoa New Zealand and internationally.
GCA footage and investigations have also been used by leading animal welfare and environmental organisations, referenced by political parties, and discussed in Parliament as part of wider debates around animal welfare, agriculture, and environmental protection.
At its core, Grassroots Campaigns Aotearoa exists to strengthen grassroots movements by helping people share information, expose hidden issues, and support collective action for social and environmental change.
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